Events in Dubai continuously elevate in scale and quality, and the World of Coffee 2025 Edition was no exception. I managed to attend only one out of the three days but still missed out on exploring all the halls, perhaps because I indulged in too much coffee and lost track after my tenth cup – the emoji of distress 😫 springs to mind. In short, WOC Dubai is undeniably evolving into a global coffee phenomenon and seems poised to remain prominent, showcasing all conceivable coffee equipment, suppliers, and coffee cultivators alongside world champions who prepared coffee right before you. Here’s a brief recap of my experiences;
Encountering Martin Wolf
Recently honored as the World Brewers Champion, Martin once made coffee for me at my favorite café in Vienna, Austria—Balthasar. Therefore, I was not only pleasantly surprised that he’d be attending but also thrilled to run into him (social media pic with him featured at the top of my post) and that he brewed coffee for me once again. What did I gather? He’s an advocate of using the WDT method for brewing filter coffee (check out my Instagram for more details).
Geisha Coffee from Hacienda La Esmeralda Coffee Farm
The first occasion I savored coffee from this renowned coffee estate in Panama, which claimed the title of the most expensive coffee in 2011, was at my café in Cape Town. The memory of that distinctive brew is still fresh in my mind – jasmine, earl grey, and blue flowers – sounds odd, but it left quite an impression. Hence, I was delighted to see the farmers brewing at the Espresso Lab stand and I managed to sample not just one but 3 cups, exploring both natural and washed varieties… YUM!
Bluewater
While wandering near the competition stage, I encountered Alexander from the company, based in Dubai and present at Roast Trip in Al Quoz. Essentially, as over 90% of coffee consists of water, achieving the right water quality is crucial. I was pleased to converse and learn about their revolutionary technology that purifies water, infusing Swedish minerals, enabling you to adjust TDS among other factors when brewing your coffee. For instance, you can tweak the minerals based on whether you’re making espresso or filter coffee. As you know, since more water is utilized for filter coffee, water quality plays an essential role. They also present their device for home use (tempting for me once I earn a higher paycheck). By the way, they won the best new product of the year award.
Ligre Espresso Machine
The owner, Lina Gronbach, reached out to me before WOC inviting me to check out their unique Ligre Youn espresso machine. She presented their sleek design, crafted from satin-finished anodized aluminum, which might easily be mistaken for an automatic machine, although the elegant wooden handle portafilter gives it away. Brewing is simplified with just a few lever buttons at the top, offering options for manual or automatic brewing along with an “uber” style milk technology that produces perfectly frothy microfoam. This aesthetically pleasing espresso machine is priced just under EUR 5,000, equipped with patented technology and a complementary grinder. Lina demonstrated its operation and prepared an authentic Italian espresso. Gaining traction in Germany among discerning coffee aficionados, it has already clinched gold at the German Design Award and the iF Design Award – no wonder there.
The Coffee Abundance
I was excited to meet Khaled the Siphonist, whom I follow on Instagram, and who was there to brew coffee using… you guessed it, a siphon.
I also dropped by one of my preferred coffee roasteries, Cypher, where I enjoyed their Palestina Coffee as my first milk-based drink.
I invited a friend considering launching a coffee business to soak in the ambiance, which he certainly did.
We strolled through numerous stalls, including Kiss the Hippo, Grandmother, Subko, and many others.
By far, the most extensive stand belonged to the coffee brand from Saudi Arabia, The Black Knight, where I met the CEO, who generously gifted me not one, but 4 bags of coffee to take home. Truly customer-focused.
And there you have it—my summary of WOC2025, and I am already eagerly anticipating the 2026 edition, where I hope to attend more than one day, insha’allah.
**Participating in the World of Coffee Event in Dubai 2025: An In-Depth Guide**
The World of Coffee Event is a distinguished assembly for coffee aficionados, professionals in the industry, and enterprises from around the world. Set to occur in Dubai in 2025, this event is expected to be a milestone celebration in the coffee realm. Here’s all you should know about taking part in this esteemed gathering.
**Event Summary**
Organized by the Specialty Coffee Association (SCA), known for orchestrating some of the most pivotal coffee events globally, the World of Coffee Event 2025 in Dubai is anticipated to attract thousands of participants, including coffee producers, roasters, baristas, equipment makers, and coffee enthusiasts.
**Why Choose Dubai?**
Dubai is an ideal venue for the World of Coffee Event owing to its strategic location as a global business center, its outstanding infrastructure, and its burgeoning coffee culture. The city’s lively hospitality environment and diverse food options create an excellent backdrop for this worldwide meet-up.
**What Awaits You**
1. **Exhibition Space**: Attendees will find an extensive exhibition area displaying the latest advancements in coffee technology, gadgets, and products. Visitors can check out booths from leading coffee brands and discover recent innovations within the industry.
2. **Workshops and Educational Sessions**: Various expert-led workshops and seminars will span a broad array of subjects, including coffee brewing methods, sustainable practices, and business tactics. These sessions will provide valuable insights and learning experiences tailored for both novices and established professionals.
3. **Competitions**: The event will showcase numerous prestigious contests, like the World Barista Championship and the World Brewers Cup. These competitions highlight the talents and ingenuity of the world’s top coffee talents.
4. **Opportunities for Networking**: With participants from all parts of the globe, the event presents extraordinary networking prospects. Whether you aim to forge connections with potential business associates, glean insights from industry leaders, or simply share your love for coffee, this is the place to be.
5. **Cultural Discoveries**: Dubai’s rich cultural backdrop and modern attractions afford plenty of engagements outside the event. Attendees might explore iconic sites such as the Burj Khalifa, enjoy retail therapy at the Dubai Mall, or partake in a desert safari.
**Travel and Lodging**
Dubai is accessible via major cities worldwide, making it a convenient destination for international attendees. The city offers a broad array of lodging choices, from opulent hotels to budget-friendly options, ensuring a pleasant stay for all visitors.
**Ticketing and Registration**
Early registration is advisable to secure your attendance and take advantage of early-bird pricing. Tickets will be available through the official World of Coffee website, where additional details regarding the event’s schedule and speakers can also be found.
**Final Thoughts**
The World of Coffee Event in Dubai 2025 promises to be an unforgettable experience for anyone passionate about coffee. With its combination of educational offerings, competitive excitement, and networking chances, this event is essential for anyone wanting to dive into the coffee world. Save the date and get ready for an exhilarating journey into the essence of the coffee industry.
