We couldn’t be more excited for our annual babaà giveaway! We’ve adored this Madrid-based, woman-owned knitwear line for over a decade. Discover some favorites, plus a discount code…
The babaà team is deeply committed to sustainable clothing, designing their cozy, textured knits with durability in focus. Each item is created in Spain from 100% natural fibers, crafted by local artisans.
The attention they give to refining colors is impressive, resulting in pieces that are both striking and timeless. I’ve treasured this green sweater for years and love the thought of it being cherished by my niece or a future grandchild!
Their styles are distinctive and stunning. I adore their cotton garments, like this soft navy crewneck. This wool sweater has been a favorite forever—the slightly wide neck gives it such an amazing silhouette. This chunky cardigan is another staple.
Their children’s clothes are fantastic too. My boys have worn babaà sweaters since toddlerhood (I still have their cute tiny ones saved!). They endure years of fun and only get softer with use.
Today, babaà is gifting one fortunate reader their preferred item. To participate, visit babaà’s online store, then leave a comment below sharing your favorite piece. A random winner will be drawn on Thursday. Best of luck!
Great news for all readers: Enjoy 20% off the complete babaà site using code COJBABAALOVE, valid through Monday, April 6th. (I always pack this sweater for every trip. And this poppy-red pullover is another longtime love; it pairs perfectly with jeans, giving a fun splash to any outfit.)
(This post is sponsored by babaà, a beloved brand we’ve worn for years. Thank you for supporting the brands that support Cup of Jo.)

