I’m an undeniably terrible cook, which means that no one is making their way to my home for an exquisite dining experience. (It’s all about my sparkling charm!!) However, there is one thing I always have ready that universally pleases a crowd…
My kitchen is filled with loose leaf lemon verbena tea. In my opinion, it’s the ideal after-dinner beverage, but more importantly, it’s a simple way to keep guests lingering a bit longer when I want the evening to continue.
A friend of mine always keeps cold cans of seltzer chilled in the fridge; another friend shares these upscale sodas. The first often prepares meals, while the latter usually orders us Ethiopian takeout. Unsurprisingly, I adore visiting both of them. My dad lays out Boursin cheese paired with pretzel crisps from Costco, which make for a fantastic combination.
Lily Sullivan, the creator of Love and Other Rugs, has mastered what she terms A Big Spread. This allows her to complete all the preparations before guests arrive, enjoy her own gathering without stressing over something baking, and simply restock items as necessary. “I’ve drawn inspiration from dishes at restaurants I cherish, like a tower of potato chips with prosciutto from Ernesto’s or a fennel and olive dish from Altro Paradiso,” she shared. “I aim to evoke a sense of abundance.”
Jenny Rosenstrach (who is well-known) enjoys what she calls the Store-Bought Starter Plate. Since she has a passion for cooking, she tries to ensure that guests don’t fill up before the main course. “I prefer to serve snacks that ‘awaken the palate,’” she mentioned to me. “Salty potato chips (Cape Cod Kettle Cooked), vibrant gherkins (Trader Joe’s), and spicy pistachios (Wonderful brand) are my trifecta.”
Following that, her menu includes one of two recipes. Jenny explains: “When I invite someone over for dinner, my mind instantly wanders to our house specialties, both of which are pasta dishes: Diane Kochilas’s Pasta with Yogurt and Caramelized Onions and my Pappardelle with Pork Ragu (which was dubbed a ‘genius recipe’ on Food52, partly because of how incredibly easy it is to whip up). I can’t even count how many times I’ve made those, and the fantastic part is, I never grow tired of either.”
While discussing favorite snacks with Joanna, she suggested I speak with Leah Wiseman Fink, who serves chips and onion dip all year round.
Intrigued, I inquired with Leah about how she came up with the idea. “During my college years in Ann Arbor, I loved the atmosphere of strolling down the street, spotting friends on their porches, and lingering for a while,” she explained. “Chips and dip were an effortless snack that my roommates and I could have ready for guests. I’ve been serving it ever since.” She prefers North Fork or Ruffles for chips and Lipton for the dip.
“What I cherish most about being the go-to house for chips and dip is that it signifies an open door policy. You don’t need an invitation or a special occasion; you’re always welcome, and I’ll make sure you’re fed.” Isn’t that just perfect?
Do you have a signature dish? A beloved snack or drink you ensure to keep stocked, or a recipe that people associate with you? I appreciate that you don’t need to be an expert in the kitchen to have one — and that you might already have one without even realizing it.
P.S. The most enjoyable host gift, and how Joanna taught her children to engage in conversation at dinner.
(Top photo by Maria Manco/ Stocksy. Big Spread photo courtesy of Lily Sullivan.)
**What Is Your Signature House Specialty?**
In the realm of culinary arts and hospitality, the phrase “signature house specialty” typically refers to a dish, drink, or service that defines a restaurant, café, or even a home cook’s distinctive identity. It’s the exceptional offering that differentiates you from competitors or leaves a memorable impact on your guests. But what precisely constitutes a signature house specialty, and how can you create one of your own? Let’s delve into the concept further.
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### **Defining a Signature House Specialty**
A signature house specialty transcends being just a popular menu item or a dish you relish making. It’s a creation that reflects your personality, skills, and values. It illustrates your unique approach to cuisine, beverages, or hospitality and frequently becomes synonymous with your brand or identity. Consider iconic examples like the Big Mac from McDonald’s, the Pumpkin Spice Latte from Starbucks, or your grandmother’s renowned lasagna recipe. These items evoke powerful associations with their creators.
Essentially, a signature house specialty serves as your culinary fingerprint. It’s the dish or experience that immediately comes to mind when people hear your name or visit your establishment.
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### **Why Is a Signature House Specialty Important?**
1. **Identity and Branding**
A signature specialty aids in defining who you are and what you represent. For restaurants and chefs, it can form the foundation of their brand. For home cooks, it’s the meal that friends and family eagerly anticipate at every gathering.
2. **Memorability**
A distinguished specialty leaves a lasting impression. Guests are more inclined to remember and recommend you if you present something unique and outstanding.
3. **Customer Loyalty**
When individuals fall in love with your signature offering, they will consistently return for more. It becomes a reason for repeat visits and referrals by word of mouth.
4. **Creative Expression**
Crafting a signature specialty enables you to showcase your creativity and passion. It’s a chance to narrate a story through your food or service.
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### **How to Develop Your Signature House Specialty**
Creating a signature house specialty necessitates contemplation, experimentation, and a profound comprehension of your audience. Here are some guiding steps:
#### **1. Identify Your Strengths and Passions**
Begin by reflecting on what you excel at and what you love to craft. Are you recognized for your baking abilities, your talent for blending bold flavors, or your skill in creating comfort food? Your specialty should align with your strengths and passions.
#### **2. Understand Your Audience**
Contemplate who you’re serving. Are you catering to a fine-dining clientele, a body of health-conscious diners, or your family and friends? Your specialty should resonate with the tastes and preferences of your audience.
#### **3. Incorporate Local or Personal Touches**
Adding a personal or local aspect can enrich the meaning of your specialty. For instance, you could utilize locally sourced ingredients, introduce a family recipe, or draw inspiration from your cultural background.
#### **4. Experiment and Refine**
Developing a signature specialty often involves some trial and error. Play around with various ingredients, techniques, and presentations until you concoct something truly exceptional. Don’t hesitate to adjust and enhance your recipe over time.
#### **5. Focus on Presentation**
A signature specialty is not only about flavor — it’s also about appearance and feel. Pay attention to plating, garnishing, and overall aesthetics to make your dish visually enticing and unforgettable.
#### **6. Test and Get Feedback**
Share your creation with others and solicit candid feedback. This will help you pinpoint areas for improvement and ensure that your specialty connects with your audience.
#### **7. Make It Unique**
Your signature specialty should distinguish itself from the rest. Consider what makes it different from similar options and highlight those unique characteristics.
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### **Examples of Signature House Specialties**
To inspire you, here’s a selection of signature specialties from diverse contexts:
– **Restaurants:** A wood-fired pizza crafted with a secret sauce, a gourmet burger infused with unique spices, or a dessert featuring unexpected flavor pairings.
– **Cafés:** A distinguished latte made with house-made syrups, a unique tea blend, or a special pastry that pairs flawlessly with coffee.
– **Home Cooks:** A cherished family recipe handed down through generations, a creative spin on a classic dish, or a dessert that always shines during holiday celebrations.
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### **Promoting Your Signature House Specialty**
Once you’ve crafted your specialty, effectively promoting it is crucial. Here are some suggestions:
1. **Highlight It on Your Menu**
If you operate a restaurant or café, position your specialty as the centerpiece of your menu. Use enticing descriptions and appealing visuals to grab attention.
2. **Share the Story Behind It**
People appreciate narratives. Share the inspiration, history, or process behind your specialty to create a deeper connection.
