A Timeless Favourite Arrives in Dubai
At the close of May, I explored the newly established La Marzocco showroom in Dubai. If you’ve been following my blog for some time, you’ll recognize that La Marzocco is likely my top choice for Italian espresso machine manufacturers. In fact, when I relocated to Cape Town in 2010 to launch my first coffee shop, Escape Caffe, one of my must-haves was a three-group La Marzocco Linea espresso machine. So yes, La Marzocco has always had a special place in my heart. Geeky moment.
Therefore, when I learned they were hosting an event at their Dubai showroom on Saturday, 23 May 2026, alongside RAW Coffee Company, one of Dubai’s pioneering specialty coffee roasters, I was understandably eager to attend.
Initial Impressions
Upon entering, you are instantly welcomed by an impressive collection of espresso machines, it was indeed a showroom featuring all their machines, GB5, Strada, and so on. Briefly, La Marzocco originated in Florence in 1927 and has been crafting handmade espresso machines for nearly a century. Each machine still dons the Florentine lion on its emblem.
For this occasion, they collaborated with RAW Coffee Company, so all coffees served that day were roasted by RAW. Maybe intrigued by my coffee geek appearance, I met Eric, a former Venezuelan barista champion, who generously guided me through the showroom.
The Modbar and the Swan Grinder
We went upstairs to view the Modbar, which now comes with a filter unit. This allows for a clean, uncluttered counter setup with both espresso and filter brewing integrated. Yay!
I vividly remember when I first encountered a Modbar at Colonna & Smalls in Bath in 2017; I thought it was among the most aesthetically pleasing coffee shop configurations I had ever witnessed.
Subsequently, I went downstairs and conversed with Filippo, an engineer who has been in Dubai for a few years. He introduced me to the remarkable Swan grinder, equipped with 83mm conical burrs, adjustable grind settings, and three speed options. The demonstration illustrated precisely why having the right grinder is just as crucial as the espresso machine itself.
Always remember that the machine plays a significant role in making espresso.
We brewed two different espressos, and I could distinctly taste the differences based solely on the grinder configurations.
Machines, Collaborations and Coffee Geekery
As I strolled through the showroom post my geek moment, I checked out some of their other machines. One that caught my eye was the La Marzocco partnership with Porsche: a limited-edition Linea Micra. Only 911 units were produced.
Porsche 911, get it? Clearly deliberate.
I also spent some time examining the Linea Mini and the Linea Micra, which Eric had showcased earlier. We experimented with the Acaia scales and delved into how various settings can alter the taste profiles of espresso. The Linea Micra is La Marzocco’s most compact machine, but don’t let its size deceive you. It still features dual boilers, commercial-grade temperature stability, and a PID controller.
This machine remains on my wish list, so if anyone reading this is inclined to send me one, feel free to DM me, and I’ll gladly provide my Dubai address.
Coffee, Conversations and Final Reflections
Afterward, I engaged with the baristas from RAW Coffee about the coffees being presented, and had a few photographs taken (see top pic).
Overall, I enjoyed a couple of milk-infused coffees, several espressos (including one with a touch of robusta blended in, to provide the authentic Italian espresso experience) and thoroughly relished the entire geeky experience.
I must admit, I expected a larger crowd at the event, but it turned out well for me as I got to spend ample time with the team and learn more about the machines.
Situated just off Sheikh Zayed Road, the La Marzocco showroom in Dubai is accessible for walk-in visits during the week, Monday to Friday. On Saturdays, they frequently conduct collaborations with Dubai-based roasters biweekly, so check their website for more details. So, whether you’re considering purchasing a high-end professional home espresso machine, setting up a café, consulting with experts, or simply experimenting with beautiful espresso equipment, it’s certainly worth a visit.
If you’re searching for a unique activity on a Saturday and crave a genuine coffee geek moment, I wholeheartedly recommend a visit to La Marzocco Middle East located at Shop 4, 80 Sheikh Zayed Road.
Ciao!
**A Coffee Lover’s Journey at La Marzocco in Dubai**
Situated in the lively core of Dubai, La Marzocco stands as a landmark for coffee enthusiasts seeking an extraordinary experience. Renowned worldwide for its superior espresso machines, La Marzocco has effectively translated its love for coffee into a distinctive venue that enchants both seasoned baristas and casual coffee drinkers.
**The Ambiance**
Upon entering La Marzocco in Dubai, guests are immediately immersed in a atmosphere that harmonizes industrial elegance with warm friendliness. The space is intentionally designed to reflect the brand’s Italian roots while embracing Dubai’s contemporary style. Exposed brick walls, polished wooden accents, and the soothing sounds of espresso machines form an inviting ambiance that promotes exploration and comfort.
**The Coffee Journey**
For a coffee fanatic, the experience at La Marzocco resembles a pilgrimage. The showroom showcases an exceptional collection of espresso machines, each showcasing the brand’s dedication to quality and creativity. Guests can interact with knowledgeable staff who are keen to share insights into the craft and science of coffee making.
One of the highlights is the opportunity to engage in interactive workshops. These sessions aim to enhance one’s understanding of coffee, covering aspects such as bean selection, grind size, and brewing methods. Whether you’re a beginner or an experienced barista, there’s always something new to discover.
**The Coffee Sampling**
No trip to La Marzocco would be complete without enjoying a coffee tasting session. Expertly prepared by talented baristas, each cup presents a revelation of flavors and fragrances. The tasting menu usually offers a curated selection of single-origin coffees, allowing guests to appreciate the unique qualities of beans sourced globally.
**Community and Culture**
La Marzocco in Dubai transcends being merely a showroom; it serves as a hub for the coffee community. Regular events, including latte art competitions and barista contests, cultivate a sense of belonging among coffee lovers. These gatherings provide a platform for exchanging knowledge, refining skills, and celebrating the collective passion for coffee.
**Final Thoughts**
For those who value the craftsmanship of coffee, visiting La Marzocco in Dubai is an enriching experience that extends beyond the conventional. It is a space where tradition intersects with innovation, and where every cup narrates a story. Whether you’re aiming to enhance your barista skills or simply relish a flawlessly brewed espresso, La Marzocco provides an unforgettable expedition into the realm of coffee.
