Creating inclusive job ads is an essential step towards attracting women in tech. By Streamlining requirements, communicating a positive company culture, spotlighting growth paths, and embracing inclusive language companies can create an environment that not only welcomes diverse talent but also fosters their professional development and success. Your job ad is your first impression so make it count!
Use the list below to cross-check against your ads and make sure they come across as inclusive and welcoming to all:
EXPERIENCE
🚨Do not list barriers such as extensive years of experience
✅Select key skills that are essential to the job role
LANGUAGE
🚨Do not use words like “competitive”, “assertive”
✅Use positive and inclusive language such as “collaborative”, “supportive”, “community”
COMPANY CULTURE
🚨Avoiding language or behaviours to describe your company culture that perpetuates stereotypes or marginalises women
✅Highlight flexibility, support for work-life balance, highlight diversity initiatives and mentorship opportunities
PROGRESSION
🚨Avoid adding things like “competitive salary”
✅Showcase salary, on-the-job learning and career development
