In 2025, I’ve enjoyed numerous coffee adventures, with some familiar faces and others I’ve yet to discover. I often find myself hoping—maybe even praying—that one of my favorite spots would open in my city, and I got lucky when I stumbled upon Coffee News reporting that Watchhouse, the top specialty coffee chain from London, was setting up shop in Dubai. The best part? It wasn’t a long wait of two years, but rather just weeks, and that came to fruition in November 2025. Hooray!
Nestled in a trendy pop-up area named Marsa Boulevard, which is open from 4pm to midnight, right beside Dubai Festival City Mall, you’ll find Watchhouse, surrounded by several local coffee and pastry brands along with a handful of international names.
You’ll be pleased to know I visited twice within four days.
On my first trip, it came as no surprise to see a lengthy queue; many Emiratis in line are likely well-acquainted with this brand from central London.
I patiently waited alongside my daughter and, since it was evening, I opted for a batch brew. Seating was limited due to the crowd, but we managed to snag two spots in front of their brew bar, which was adorned with numerous V60 brewers.
Later, one of the baristas informed me that they pre-dose and pack their filter coffees, freeze them, and start brewing as soon as an order is placed. While we waited for my coffee, I spotted an AeroPress championship trophy and inquired, “Who won this?” as I had recently judged the UAE AeroPress championship and had met the competitor who came in third.
He generously invited us to enjoy any coffee we desired on the house, and my daughter chose matcha… (I was thinking coffee… but you know how GenZ is… sigh). Regardless, I opted for a flat white to try out their milk-based beverages.
I’m not sure what they added to it, but it certainly became one of my top flat whites of the year… why? Upon asking the manager about it, I learned about the milk they used, which I believe made all the difference, as their espresso blend, 1829 Espresso, is the same one served in London.
The batch brew was delightful as well, with notes of dark fruit, but I soon realized he had given me Ethiopian instead of the El Salvador (if I remember correctly) I had ordered.
A few days later, I met a friend for lunch at the same mall, and by the time we finished, I realized it was 3:30pm… just 30 minutes until Watchhouse opened. So, I wandered around and arrived precisely at 4pm… I was their very first customer. I took a stroll and snapped a few pictures. I was tempted to splurge on a cake slice… who wouldn’t be?
However, a staff member suggested that a chocolate tart (see last pic) would pair perfectly with my flat white, and I yielded to the suggestion. My flat white was beautifully crafted by one of their leading baristas from Cameroon. (Oops, I forgot his name).
I also met the head barista from Zimbabwe, who educated me on their philosophy, and I shared that I had been familiar with the brand for years and it’s my go-to in London.
Another delightful experience.
I’m eager to return and sample one of these with my wife….
Perhaps the mini-Basque cheesecake.
**Discovering the WATCH House in Dubai: A Sanctuary for Watch Lovers**
Dubai, renowned for its architectural wonders and opulent lifestyle, features a plethora of attractions catering to various interests. Amongst them is the WATCH House, a not-to-be-missed spot for watch lovers and anyone with a passion for the craft of horology.
**Location and Atmosphere**
Located in the bustling heart of Dubai, the WATCH House transcends being a mere retail outlet; it serves as a refuge for those enamored with timepieces. The establishment showcases a contemporary and refined design, embodying the sophistication and accuracy associated with luxury watches. Its prime location renders it easily reachable for both locals and visitors.
**A Curated Selection**
The WATCH House presents an impressive assortment of watches from some of the industry’s most prestigious brands. Patrons can anticipate finding timepieces from illustrious names like Rolex, Patek Philippe, Audemars Piguet, and Omega, amongst others. Each watch is meticulously curated, guaranteeing that the collection exemplifies the height of craftsmanship and innovation.
**Expert Advice and Personalized Care**
A standout characteristic of the WATCH House is its dedication to impeccable customer service. The team comprises knowledgeable horology specialists who are enthusiastic about imparting their knowledge and assisting visitors in navigating the complexities of each timepiece. Whether you’re a seasoned collector or a beginner aiming to make your first buy, the individualized service guarantees a memorable and enlightening visit.
**Exclusive Gatherings and Workshops**
The WATCH House regularly organizes exclusive gatherings and workshops, providing guests with the chance to dive deeper into the realm of watchmaking. These events frequently feature talks by industry authorities, live demonstrations, and interactive sessions, allowing participants to gain insights into the intricate mechanisms powering these elegant timepieces. Such events demonstrate the WATCH House’s commitment to building a community of watch aficionados.
**A Cultural Journey**
Beyond its function as a retail site, the WATCH House acts as a cultural center that honors the artistry and legacy of watchmaking. The establishment often exhibits limited-edition creations and rare collections, offering a glimpse into the historical significance and evolution of horology. This cultural facet enriches the visit, transforming it from a shopping trip into an educational adventure.
**Conclusion**
A trip to the WATCH House in Dubai delivers a distinctive experience that amalgamates luxury, knowledge, and culture. Whether you’re looking to acquire a new timepiece, broaden your understanding of horology, or merely appreciate the beauty of finely crafted watches, the WATCH House provides an unparalleled experience. It stands as a testament to Dubai’s standing as a global center for luxury and innovation, inviting guests to explore the timeless craft of watchmaking.
